Van Cleef & Arpels is a luxury French jewelry, watch and perfume company. It was founded by Charles Arpels and his brother-in-law Alfred Van Cleef in 1896. The company's first foray into fragrances came with First for Women, in 1978, a classic floral aldehyde scent. First has remained a popular choice and inspired a number of flankers over the years. Other notable releases include men's classic Tsar (1989), Feerie (2008) and the Collection Extraordinaire, a luxury line whose first fragrance was introduced in 2009